Wolff Set to Divest Stake Pricing Mercedes Formula 1 Team at £4.6bn

Toto Wolff with Mercedes F1 team
Team Principal Wolff has led Mercedes to record-breaking success in Formula 1

Toto Wolff is in advanced talks to offload part of his ownership stake in the Mercedes Formula 1 team.

This transaction estimates the Mercedes team at £4.6bn – an unprecedented figure for an F1 team – following McLaren were valued at £3.5 billion in an adjustment to ownership structure in September.

Wolff, who owns a 33% stake of Mercedes F1, plans to divest a stake approximately 5%.

Wolff, aged 53 would stay on as team boss and chief executive officer should the deal proceed.

Ownership Breakdown

The other shareholders in Mercedes F1 are Mercedes and chemicals giant Ineos Group, who both hold a third of the company.

An official representative said: "We are providing no official statement on this. The management structure of the team will remain unchanged, and each shareholder are fully committed to continued achievements of the brand in Formula One."

Valuation Growth

The deal signifies a significant increase in worth of the Mercedes team after Ineos acquired its share for £208 million in 2022.

This surge reflects the growth in market values of Formula 1 outfits recently as a consequence of the growing popularity of Formula 1 globally.

This was also seen in the success of the Formula 1 film featuring Hollywood star Brad Pitt, which was released last summer and earned more than $630 million (£458m) at the box office.

The film represents Pitt's most successful movie and the most successful sports film to date.

Present Standings

Mercedes are runner-up in the constructors' championship, behind McLaren Racing, with three Grands Prix remaining this season.

Mercedes' primary racer George Russell has secured victory in 2 of the 21 grands prix so far and is in fourth place in the individual standings after McLaren's Lando Norris and Oscar Piastri, and Red Bull Racing's Max Verstappen.

Mercedes secured a record eight consecutive team titles and seven driver championships, six won by Lewis Hamilton and one by Nico Rosberg, from 2014 and 2021.

Kathy Gaines
Kathy Gaines

A technology strategist with over a decade of experience in digital innovation and business transformation across European markets.

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