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The platform is rolling out a updated setting that enables them to cut down on the volume of AI-made media appearing in their timelines. This step comes as the service announced that it now features over 1 bn AI-generated clips.

Trial and Implementation

The update is in a pilot phase over the next few weeks before a full-scale launch. This advancement aligns with a rise in content created by AI, driven by emerging video-generation tools.

AI Content on Other Platforms

Studies have shown that approximately 10% of the most rapidly expanding content creators on a popular video site only show content made by AI. A significant portion of this content is deemed low-quality AI content, a label for poor-quality, mass-produced content that is frequently absurd or dreamlike.

Based on user feedback that many people enjoy content produced via AI tools, from AI artwork to science explainers, and we aim to provide users the power to see more or less of that, depending on their own preferences,” said a company executive.

AI on the Platform

TikTok announced that there are currently 1.3bn videos on its app identified as made with AI. In total, over 100 m media items are submitted to the app daily, making AI-generated material a minor part of its complete catalog.

How to Adjust Settings

Viewers will be able to reduce or increase the volume of artificial media they see by accessing the topic control option in the application and picking “AI-generated content”. Further subjects that are already be controlled under the setting include news, fashion, aesthetics, and dance.

Content Labeling and Policies

The platform’s guidelines mandate content makers to label “realistic” artificially created content, and it prohibits dangerous AI impersonations of public figures or crisis events. Any believable AI video that is without a tag can be removed under its terms of service.

In addition, the service will henceforth add an artificially created tag to content made using its own AI tools, or flagged by an cross-platform project for recognizing artificial media. This step is designed to deter users from attempting to circumvent the tagging system.

Responsible AI Funding

The platform is also launching a $2 million AI literacy fund for professionals and organizations to create educational content about ethical AI use. This project will benefit charitable organizations focused on educating coding and technology.

Content Safety Approach

The platform has defended its safety measures, following discussion over intentions to make redundant a large number of review team members in Britain. The company is set to reduce a significant number of roles in its trust and safety team in the UK capital, with trade unions and digital protection specialists raising concerns that people are being substituted by machine-led review.

A senior executive explained that people-led review would remain essential, but automated tools can safeguard staff by eliminating the most harmful content before it is viewed by people. The platform stated a notable drop in explicit and harmful content reviewed by human moderators over the past year due to reliance on its machine learning processes.

“We think that it’s essential to combine staff and AI to keep the platform safe,” the executive stated. “We’ll have humans as integral to the approach, but we also think it’s highly necessary to limit contact with harmful content as rapidly, which is where a lot of the machine support is really helping us process content quickly.”